Trending — new marketing research

5 Oct 2026

Marketing science

Visual Plant Imagery and Property Valuation: A Descriptive Analysis

Marketing Science

3 Oct 2026

Content & communication

Reconceptualizing Advertising Measurement in the Age of Generative Artificial Intelligence

Journal of Advertising

2 Oct 2026

Content & communication

Advertising with HAART: Introducing Human–AI Asymmetric Relationship Theory

Journal of Advertising

30 Sept 2026

Marketing science

Brand-Neutral Content Marketing and Endogenous Search Prominence

Marketing Science

30 Sept 2026

Content & communication

Balancing Originality and Strategy: The 4A Modes Framework of Human-AI Collaboration in Advertising Creativity

Journal of Advertising

28 Sept 2026

Marketing

EXPRESS: The Double-Edged Offline Touchpoint: How Self-Pickup Stations Reshape Pure-Play E-Commerce Transactions

Journal of Marketing

25 Sept 2026

Marketing science

Thank You, Now What? How Donors Respond to Calls to Action

Marketing Science

24 Sept 2026

Content & communication

Generative AI Disclosure in Advertising: From Intent- to Production-Based Disclosure

Journal of Advertising

24 Sept 2026

Content & communication

Should Ads Be Assertive? A Meta-Analytic Review of the Effects of Assertive Language on Perceived Freedom Threat, State Reactance, and Persuasion Outcomes

Journal of Advertising

23 Sept 2026

Brand & market research

EXPRESS: The Humanizing Power of Accents in Voicebots: When Accent-Based Humanization Increases User Engagement

Journal of Marketing Research

23 Sept 2026

Brand & market research

EXPRESS: Infinite-Scrolling vs. Pagination: The Impact of Interface Layouts on Product Returns

Journal of Marketing Research

23 Sept 2026

Marketing science

Returnless Partial Refunds: A Large-Scale Field Experiment in E-Commerce

Marketing Science

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Visual Plant Imagery and Property Valuation: A Descriptive Analysis

Reconceptualizing Advertising Measurement in the Age of Generative Artificial Intelligence

Advertising with HAART: Introducing Human–AI Asymmetric Relationship Theory

Brand-Neutral Content Marketing and Endogenous Search Prominence

Balancing Originality and Strategy: The 4A Modes Framework of Human-AI Collaboration in Advertising Creativity

EXPRESS: The Double-Edged Offline Touchpoint: How Self-Pickup Stations Reshape Pure-Play E-Commerce Transactions

Thank You, Now What? How Donors Respond to Calls to Action

Generative AI Disclosure in Advertising: From Intent- to Production-Based Disclosure

Should Ads Be Assertive? A Meta-Analytic Review of the Effects of Assertive Language on Perceived Freedom Threat, State Reactance, and Persuasion Outcomes

EXPRESS: The Humanizing Power of Accents in Voicebots: When Accent-Based Humanization Increases User Engagement

EXPRESS: Infinite-Scrolling vs. Pagination: The Impact of Interface Layouts on Product Returns

Returnless Partial Refunds: A Large-Scale Field Experiment in E-Commerce

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