Tools designed to produce better decisions.
No calculators that produce an impressive number and nothing else. Every tool makes assumptions visible, forces sharper questions or turns an abstract marketing problem into something you can work with.
Brand Health Tracker
From awareness and buyer memory to distinctive assets, availability and commercial signals. A diagnosis that makes differences visible instead of flattening everything into a single score.
Open tool ↗02Future Radar
Weigh signals by impact, relevance, probability and evidence, then translate them into an experiment, decision trigger and owner.
Open tool ↗03Category Entry Points Builder
Structure, score and prioritise buying situations so mental availability becomes concrete and discussable.
Open tool ↗04Brand Asset Test
Assess distinctiveness, consistency and cue recognition systematically before the logo or brand name gives everything away.
Open tool ↗05Marketing Budget Planner
No magical percentage of revenue, but scenarios built around growth ambition, margin, competitive pressure, brand maturity and availability headroom.
Open tool ↗06Marketing Science Test
Fifteen questions that reveal which assumptions about growth, reach, loyalty, assets and measurement are shaping your decisions.
Open tool ↗07AI vs Human Judgment
Design the division of labour between machine leverage and human judgment based on data, complexity, stakes, originality, speed and scale.
Open tool ↗08Trade Analytics Optimizer
Model promotion economics using discount, uplift, compliance, cannibalisation, post-promo dip, funding and contribution — as a scenario, not a prediction.
Open tool ↗09Neighbourhood Innovation Network
Mark a place, publish an idea, vote, comment, mobilise support and make community backing visible. The production version adds a database, moderation and real map pins.
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