A clear perspective.
A person behind it.
I’m Jan Liebaut. I connect brand strategy, creativity and commercial execution. For entrepreneurs who want to move forward and teams that need extra expertise.
Thinking like an entrepreneur, without making it sound complicated.
Explore my experience ↗
From insight to
something that works.
Marketing science provides the foundation. Byron Sharp and Jenni Romaniuk’s insights into mental and physical availability help clarify the choices. Experience, creativity and a sound understanding of the market turn that knowledge into practical value.
A brand needs to be recognisable, come to mind at the right moment and be easy to find and buy. That is why the principles distinctive, relevant and available are central to the BrandQs approach.
Technology and AI strengthen the work. Human judgement provides direction: which question matters, what context is missing and what will genuinely move your organisation forward?