BrandQs Lab / interactive decision tool
Brand Asset Test
Assess distinctiveness, consistency and cue recognition systematically before the logo or brand name gives everything away.
Distinctiveness / consistency / cue recognition
Test memory first. Show the logo afterwards.
A proper distinctive-asset test should be run with category buyers. This management scan checks whether your asset is ready to be tested that way in the first place.
The asset is spontaneously linked to our brand without showing the brand name.
The asset is different from typical category cues.
The asset is used consistently across channels.
The asset remains recognisable at small sizes or during brief exposure.
The asset can trigger memory retrieval on its own.
Teams and agencies know which elements are non-negotiable.