Case / Brand transition / Portfolio / Content system / Trade / Governance
From brand transition to a marketing machine that can work across markets.
An international rebrand is strategy, organisation, portfolio, content and execution at the same time. The Pastridor → Schulstad transition therefore had to go far beyond identity.
Brand transitionPortfolioContent systemTradeGovernance
01 · Transition
A new brand also requires a new marketing rhythm.
BrandQs supported the transition to Schulstad, while also working on the marketing organisation, briefing, KPIs, portfolio and innovation processes. Otherwise a rebrand remains a cosmetic layer on top of the same old way of working.
02 · Scale
Hundreds of products. Five languages. One usable system.
Among other things, a catalogue of more than one hundred pages with professional photography of 180+ products had to be commercially useful, brand-consistent and locally adaptable at the same time. That is where brand governance becomes concrete.
BrandQs thinking
Brand transformation becomes real when processes, people and commercial materials start moving in the same direction.