CV / PERSONAL CASE

JAN LIEBAUT

Freelance marketing leader for growth, brand strategy & hands-on execution.
Presented on BrandQs.be — a creative demonstration site for strategy that ships.

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Kapellen · Belgium +32 473 830 611
Man in een zwart pak en een zwarte strik, poserend voor een spiegel in zwart-wit. Hij neemt een foto met een smartphone.
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Freelance (interim) marketing leader with a strong track record in brand growth, GTM strategy, and hands-on execution across FMCG, telco, utilities, and B2B services.

  • Combines strategic vision and creative brand building with data-driven decision-making and operational delivery.
  • Trusted partner for senior stakeholders: fast diagnosis, clear priorities, calm execution under pressure.
  • Deep experience in distinctive brand assets, innovation, media & content strategy, and commercial activation.
  • Proven ability to bridge marketing, sales, and technology into integrated growth programs that ship.
  • Interim-ready profile: low drama, high impact, quick integration into teams and complex organizations.

Experience

Languages

  • Dutch — native
  • English — fluent
  • French — professional working proficiency
  • German — conversational

Tools & Professional Skills

Strategy & growth: Go-to-market strategy, brand positioning, portfolio strategy, category growth, innovation pipelines, sales enablement, change management.

Digital & analytics: GA4, Looker Studio, HubSpot Marketing Hub, Salesforce, SEO (Ahrefs, SEMrush, GSC), Google Ads, Meta Ads, LinkedIn Campaign Manager.

Design & collaboration: Figma, Canva, Miro, Notion, ClickUp.

Automation & workflows: Zapier, Make, CRM integrations, lead routing, reporting.

Education & Executive Programs

  • Stanford Graduate School of Business — The Emerging CMO (2022)
  • MIT — Digital Marketing Analytics (2022)
  • Harvard Business School — Driving Digital Strategies (2018)
  • Harvard Business School — Strategic Marketing Management (2016)
  • Vlerick Business School & University of Amsterdam — Executive MBA (2008–2009)
  • Vlerick Business School — Digital Strategy (2013)
  • Vlekho Business School — Master Marketing & Communication (1998–1999)
  • Ghent University — Master in History (1992–1995)
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