DISTINCTIVENESS

4 questions

If your brand name is removed, could people still recognize it?

Do you have 1–3 “signature cues” that competitors don’t own (shape, color, layout, icon, character)?

At a glance (2 sec), does it look different from the category “default look”?

Is it still recognizable when small / blurred / partial (mobile, thumbnail, shelf distance)?

CONSISTENCY

4 questions

Across channels (web, ads, social, pack), do the same cues appear repeatedly?

Do you keep cue “rules” stable (colors, spacing, placement) instead of reinventing per campaign?

Could a new designer instantly spot your “brand template” without reading the logo?

Do you reuse the same hero asset system (logo lockup / label grid / visual system) repeatedly?

CUE RECOGNITION

4 questions

Would a buyer recognize your brand from a 1-second glance?

Are cues present early (first frames / first screen), not only at the end?

Is there a consistent “brand window” (logo placement, color block, label zone)?

Do people mention your cues (color / shape / character) unprompted?

HOW RECOGNIZABLE IS YOUR BRAND… IN 2 SECONDS?

BrandQs